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“Perfection is achieved, not when there is nothing more to add, but when there is nothing more to remove.”

Antoine de Saint-Exupéry

[Etε: r]. Aether borrowed from classical Latin / Ancient Greek Αἰθήρ/ Aithếr / from αἴθω / aíthô  “burn” / spiritus aethereus / aithêr (« Pure Air, Aether ») (Encyclop. and Encyclop. Brit., Sv ether).

II.− [Speaking of a chemically defined body]

[CHEMISTRY] Very volatile spirit obtained by distilling a mixed acid with alcohol.

[MEDICINE] colourless liquid with a characteristic odour, used in industry as a solvent and in medicine as an antispasmodic, antiseptic and anaesthetic.

In particular. (Ether used as a narcotic) You will need some preparation, that is to say a certain habit, to feel in all their completeness the singular effects of ether (…) different from the effects of hashish, the effects of opium and morphine (Guy Maupassant. Tales and news., vol. 2, Dreams, 1882). Compound. Addicted to ether, substitute. Masculine. Whoever makes use of ether as a narcotic. « A veritable atmosphere of mass hysteria amongst epileptics and ether addicts » (Huysmans, Là-bas, t. 2, 1891)

THE SENSES OF CHEMISTRY

WHENCE COME THESE ETHEREAL, INCISIVE, RETRO-FUTURISTIC POTIONS? COULD THEY HAVE BEEN DESIGNED BY SOME MAD SCIENTISTS A THOUSAND MOONS AWAY?

NEW LIBRARY OF SCENTS, AETHER IS A CHEMICAL REACTION THAT “FIRES” THE IMAGINATION AND HEALS HEARTS DISAPPOINTED BY TOO MUCH BOTTLED UP CONFORMITY AND BY THE REALISTIC TROPISM OF PERFUMERY. A CONTEMPORARY PHARMACOPOEIA FOR ADVENTUROUS SOULS IN SEARCH OF SURPRISE, DAZZLE, AS WELL AS CREATION.

AETHER IS A TRIBUTE BY ITS CREATORS TO SYNTHETIC MOLECULES AND THE FRENZY OF CHEMISTRY. OLFACTORY KAMIKAZE, ELEMENTARY MOLECULES EXPLODE EACH OF THE PERFUMES INTO A BIZARRE ABSTRACTION, A BEAUTIFUL STRANGER. THE NOSE, WHICH CLINGS TO NO KNOWN INGREDIENT IS FIRST CAUGHT BY SURPRISE AND THEN SUBMITS TO PURE EMOTION: THE DISCOVERY, THE FIRST DAY, THE FIRST TIME.  IF EACH MOLECULE HAS A RATHER DISTINCTIVE SMELL, WHO COULD GUESS EXACTLY WHAT THE SMELL OF THE ALDEHYDE C12 OR ISO E SUPER WOULD BE?

SOMETIMES A SHIMMERING BUBBLE AND SOMETIMES DAZZLING BEAUTY, THE MOLECULE – THIS ALMOST-NOTHING IN INFINITY – IS THE SACRED YOUNG MUSE OF THE COLLECTION.AT ÆTHER, NO FLOWER-SHOW OR FLIGHT OF LYRICISM AROUND THE HISTORICALLY TRADITIONAL RAW MATERIAL; RATHER THE EVOCATION OF METALLIC VEGETATION, UNKNOWN WOODS, IMPERCEPTIBLE SOUNDS, MOMENTS TO COME … THESE SCENTS OF IMPERIAL FANCY DO NOT ENVY THE WAKE OF OTHERS, BUT PREFER A LUMINOUS HALO, A MAGICAL RING, AN AURA OF HUMOUR AND MYSTERY.

LIONEL PAILLES –

Journalist, author, fragrance specialist, works for Grazia magazine, LUI, Vanity Fair, Air France Magazine, Cosmetics Magazine. Author of a book on the synthetic molecules in perfumery (“Esprit de Synthèse”, Ed. de l’Epure).

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